With 1.3 Billion population under lockdown in India people are looking at new ways to entertain themselves as well as to be socially connected with their friends and families which has resulted in increased social media consumption. We at Vidooly tried to measure that Impact in this report which majorly focuses on 3 aspects i.e. Content consumption patterns in Q1, Impact of lockdown and how different agencies i.e. Brand , Indian Govt & Creators are doing in this crucial time on social media.
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